There is widespread wariness of ‘attempts to convert’ but over half the non-Christian general public are comfortable having a conversation about Jesus with family and friends and almost 2 in 5 with work colleagues.
A sobering statistic is that 71% of the general public can’t remember any conversation with a Christian about Jesus in the last 10 years. Where those conversations did happen they were very largely with people with whom there was some existing relationship.
Church community and family are key in conversion stories.
And relationships (especially church family) are also key in determining whether people continue identifying as Christian and regularly attending church.
- UK National Ministry Survey (McCrindle) – for synthesis and analysis
- NMS General Public and Church Attendees survey (Savanta) – for detailed background data